MUGLER × WESTWOOD / A GENERATIVE COLLABORATION

Created as the final project of an Artificial Fashion course at Shenkar, this project explored what could happen if two iconic fashion houses, Thierry Mugler and Vivienne Westwood, were brought together in a fictional collaboration.

The project began with an in-depth study of both brands, examining their visual identities, silhouettes, historical references, codes and approaches to the body.

From this research, I developed a new hybrid collection that combined elements from both fashion houses without simply reproducing either one.

The entire collection was developed through generative AI, including the garments, models, styling, environments and campaign imagery.

The project evolved into a complete fashion campaign consisting of still images and a short film, using AI not only as an image-generation tool, but as part of the full creative development process, from research and collection building to art direction and final execution.