CHARIF - Ready to Wear Project

In this project I founded CHARIF (spiecy in Hebrew) an independent fashion brand blending beauty, comfort, and bold expression. The project included building the brand’s visual identity, designing the collection (with hangtags and woven labels), producing a photoshoot and digital catalog, sewing the garments independently, and creating a showroom on campus.

The brand’s first collection, “I Don’t Have FOMO Because I Am the Party,” was inspired by a personal experience of feeling out of place, later transformed by graffiti I saw the next day. It explores the tension between the desire to belong and the realization that you already are the center, featuring sharply cut jeans, revealing tank tops, glossy bras, and a dramatic leather coat—drawing from street aesthetics, and bold presence.